Strategy

What is the purpose of a communication strategy?

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• Investigating the behavior of your target audience

• Identifying touch points through which your prospects can learn about your brand or product

• Creating a key message to deliver to your target audiences

• Scaling the message to different communication channels so that it is effective and maintains a high level of brand recognition.

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The foundation of your communication strategy is your brand model. If you don't have a brand model yet, we can create one for you.